We are proud and delighted to have had our Periodic Table of eCommerce Success Factors Interactive Infographic featured in the Moz top 10 email newsletter (no 7). The bimonthly newsletter features the top 10 content marketing pieces (in their opinion) worth a read from the world of ‘search & social media marketing’ and is emailed to hundreds of thousands of digital marketers across the globe. It’s an absolute honor to have our piece ranked in this famous list amongst some of the world’s leading brains, pioneers and influencers of the digital marketing industry.

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Moz are arguably one of the world’s leading authorities of digital marketing, in particular SEO & Social. With a Twitter followship of 385,000 and a Facebook page with over 190,ooo likes, many of the world’s professional digtal marketres turn to them when they need answers to some of the world’s biggest search marketing questions and problems.

Periodic_Table_of_Ecommerce_Success_Factors

Our interactive looks at some of the most critical factors for successful ecommerce.  If you own or manage an ecommerce business then it’s well worth a read.

One of the things that can be done when promoting a client is to create an infographic and get it shared across as many websites and social media platforms as possible, this is done to boost the link equity of your website, the more relevant infographics featured on a client’s website, the greater the chances of getting the link promoted on other sites across the Internet. We have put together 10 steps to help you maximize your chances of promoting your client’s infographic.

  • Tips for successful infographic outreachAlways use the name of a person involved with the website or organization you are contacting if possible, the best places to find this is on the “About Us” page, or if they have a blog look to see if there is a name attached to any of the posts. Sometimes there will be a page on the site listing all key staff members.
  • Attach the infographic to the email you are sending as well as providing a link to the page where the infographic is hosted. People are more likely to share the infographic if they can download it straight from the email, as they may be wary about clicking links on random emails.
  • Even if no response is received check all the websites you have contacted including their social media platforms, there is always a chance they have shared the infographic but did not get back to you.
  • Try to relate the infographic to something on the website you are contacting, for example an infographic on gardening shows may be useful to an organization or person that regularly attends these events.
  • When doing outreach on Twitter try to limit the amount of tweets you send to around 15-20 per day, sending any more than this will look like spam and your account may be penalized.
  • Target websites dedicated to promoting infographics first, there are many of these sites around, at least 30, and it is guaranteed that your infographic will be posted on at least one of them.
  • Tips for successful infographic outreachWhen someone posts the infographic on their website always record the DA (domain authority) of the website and check to see if there is a link going back to your website, where the infographic is.
  • Contact the right person – try to contact the editor first, if there isn’t one then contact the managing director, otherwise contact the webmaster.
  • Keep the email brief – you don’t want to bore the person reading your email, if you write too much text then they are likely to ignore your email or stop reading.
  • Personalise the email to each website you contact – this will greatly increase the chances of the infographic getting shared, even if they don’t share it on the website they still might share it on their social media platforms, which is always better than nothing. This can reach many people, especially if they have a large following on their social media channels.

Follow the above tips to increase your chances of getting an infographic shared, make sure they have a link going back to your website as this is how link equity is built, therefore driving more traffic to your website.

As you may have been aware on the 21st April 2015 Google released their mobile friendly ranking algorithm. The algorithm was designed to improve the organic rankings of sites which are mobile friendly within Google’s mobile search results. It was estimated the full impact of the algorithm would take around a week or so to influence organic mobile site rankings.

How A Mobile Responsive Website Could Improve Your Business

Why Website Owners Must Ensure Their Website Is Mobile Friendly

Even before Google announced their mobile friendly ranking algorithm it was vital businesses invested in mobile friendly sites. The fact that the algorithm is now in place means that your business performance could be directly affected by this update. As more people invest in smartphones and various other devices it is becoming the norm to access the internet as you are on the move.

The latest statistics show that the number of mobile internet users has taken over that of desktops users by a long way and this trend will continue to rapidly increase over the coming years. Consumers are not only using their devices to make online purchases but they are also using them to access search comparison sites when looking for the best deals on things like car and home insurance. Google’s overall mission is to ensure that your website displays equally and correctly on desktops, mobiles and tablets whilst also enhancing the users experience when they are accessing your site.

If your business does not have a mobile responsive site then this could impact you massively. Not only will your organic mobile rankings suffer but you will also be missing out on vital sales and conversions. UK adults are spending more time on mobile devices than they are on PC’s and laptops as this article shows. So to make the most of this it is imperative your site is mobile friendly.

What You Must Consider When Making Your Site Mobile Friendly

Ok, you may have decided that you want to ensure that your site is mobile friendly to ensure your business flourishes but what are the key aspects you need to take into consideration. The most important thing you must consider is how to enhance your customers experience whilst they are on your mobile site.

When customers are searching using a mobile device more often than not they are planning to make a purchase, book an appointment or learn more about the services you offer. During this stage it is critical that all of your webpages, images, services, prices and general information displays correctly on any mobile device as this could result in more business for you. If your website is not formatted correctly then any potential customers will just turn away and go elsewhere. This will not only affect you but will also benefit your competitors. In addition to this any call to action prompts must be clearly visible on your site.

Whilst designing the mobile site it is vital that the main content on your site is easily accessible. From a customers point of view they would be looking to find information quickly and without any hassle. If there becomes a stage where there is too much scrolling or too many clicks required to access your content then again this could be detrimental to your business.

Before launching the site it is advised that you carry out user testing and actually put yourself in the customer’s shoes. Navigate through the site and ensure that all images, content and videos work correctly whilst also testing the navigation of the site and ensuring all internal links display and work as they should.

Why Website Owners Must Ensure Their Website Is Mobile Friendly

How To Check Your Site Is Mobile Friendly

There are many tools available to use to check that your site is mobile friendly. If your site has been designed using WordPress there are various plugins you can install for free which will help in adapting your site whilst Google also has its own mobile friendly test tool which you can use to analyse your site. Click here to test your site now.

Conclusion

Overall it is vital that your site is mobile friendly. To take your business to the next level it is highly recommended that you make the most of the expanding number of mobile internet users whilst also keeping up with your competition. Without having a mobile friendly site not only will you be left behind, you will also struggle to attract new customers.

We know how confusing SEO can be to people especially the on page side of the business. Many businesses that we talk to have no idea on the impact of on page SEO and how getting this right can really get your website moving in the right direction. We have found 5 infographics which provide great pieces of advice for how to structure a web page and the key SEO elements to focus on. Hopefully this will help clear up some of the confusion that people face with on page SEO.

6 On-Page Factors For SEO Success

5 Infographics To Help Guide Your On Page SEO

Onsite SEO – The SEO Anatomy Of A Post

5 Infographics To Help Guide Your On Page SEO

Perfect On Page SEO

5 Infographics To Help Guide Your On Page SEO

On-Page SEO Best Practice 

5 Infographics To Help Guide Your On Page SEO

The SEO Puzzle

5 Infographics To Help Guide Your On Page SEO

We have put together the social media statistics for the 2015 General Election. The infographic shows the social audience, activity and engagement for each of the major parties. We have also included a section looking the social gains of the conservative party since their victory in the general election. Each graph makes interesting reading and shows which parties focused on which platforms, but more importantly it indicates the role social media will play in future general elections.

Social Media Statistics For The General Election 2015