The growth of social media in today’s day and age is quite simply outstanding and it comes as no surprise that ecommerce is growing faster than the traditional retail sector with absolutely no signs of slowing down. Social media strategies are therefore becoming an integral part of successful digital marketing initiatives for online businesses.

With this in mind, we’ve put together 10 reasons why your ecommerce business needs to start putting together a social media marketing strategy ASAP. You can bet your bottom dollar that your competitors are already doing it.

#1 – UK Ecommence Market Set To Rise Dramatically

UK retail ecommerce sales are set to hit an incredible £60 billion during 2015 and this is expected to reach £86.96 billion by 2019.

10 Reasons Your Ecommerce Business Needs A Social Media Marketing Strategy Today

#2 – The Majority Of The UK’s Population Have An Active Social Media Account

59% of the UK population have an active social media account with Facebook being the top active social network platform at 43% and with Instagram surprisingly coming last at only 8%.

10 Reasons Your Ecommerce Business Needs A Social Media Marketing Strategy Today

#3 – Social Media Is Usage Is On The Rise

Since January 2014, there has been a 6% increase of growth in the number of active social media accounts and a 7% growth in the number of active mobile social accounts. This has resulted in the average daily use of social media by users amounting to 2h and 13m which is more than half the time that people in the UK spend on the internet in general.

#4 – Social Media Is Being Used To Discover Products

Orders coming from social media grew by 202% over 2014, making social media an effective way to bring in sales.

10 Reasons Your Ecommerce Business Needs A Social Media Marketing Strategy Today

#5 – Social Media Marketing Generates More Business

A recent survey conducted by an online marketing tools vendor found that 89% of respondents said social media marketing generated more business.

#6 – Social Following Gain Trust Sentiment For Conversions

71% of consumers are more likely to buy from a brand they follow on social media.

#7 – Social Media Sharing Leads To Online Purchases

4 out of 10 social media users have purchased an item in-store or online after sharing it on    Facebook, Twitter or Pinterest.

10 Reasons Your Ecommerce Business Needs A Social Media Marketing Strategy Today

#8 – Pinterest, Facebook and Twitter Are The Leading Social Platforms For Conversions

A whopping 75% of social media ecommerce sales were generated from Pinterest, Facebook and Twitter.

10 Reasons Your Ecommerce Business Needs A Social Media Marketing Strategy Today

 

#9 – Social Media Is Used To Research Products

39% of Facebook users like brand pages to research products.

#10 – Facebook Is The Biggest Referrer Of Social Traffic

Facebook is the biggest referrer of traffic at 63% with the majority of orders from social media coming from Facebook.

The facts above speak for themselves; if you haven’t already put together a social media strategy now is the time to start planning. For a free 15-page insight report into what your Top 4 competitors are doing…

https://blog.paymill.com/social-media-ecommerce/

http://www.business2community.com/infographics/social-media-drove-ecommerce-2014-infographic-01116509

http://socialmedialondon.co.uk/digital-social-mobile-statistics-2015/

http://www.thedrum.com/news/2014/02/16/infographic-importance-social-media-e-commerce

http://www.shopify.co.uk/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic

https://econsultancy.com/blog/66235-12-illuminating-ecommerce-stats-from-january-march-2015/

http://www.emarketer.com/Article/Mobile-Purchases-Account-Third-of-UK-Retail-Ecommerce-Sales/1012416

http://blowhornmedia.com/blog/importance-social-media-e-commerce/

Look who’s been ogling us now!

We are absolutely delighted to have been handpicked by Google as one of fifteen elite fast-growing agencies in the UK to participate in a specialist business coaching training program.

We have been identified as a result of the outstanding performance and ROI that we consistently deliver for our clients (view example). (more…)

We are proud and delighted to have had our Periodic Table of eCommerce Success Factors Interactive Infographic featured in the Moz top 10 email newsletter (no 7). The bimonthly newsletter features the top 10 content marketing pieces (in their opinion) worth a read from the world of ‘search & social media marketing’ and is emailed to hundreds of thousands of digital marketers across the globe. It’s an absolute honor to have our piece ranked in this famous list amongst some of the world’s leading brains, pioneers and influencers of the digital marketing industry. (more…)

One of the things that can be done when promoting a client is to create an infographic and get it shared across as many websites and social media platforms as possible, this is done to boost the link equity of your website, the more relevant infographics featured on a client’s website, the greater the chances of getting the link promoted on other sites across the Internet. We have put together 10 steps to help you maximize your chances of promoting your client’s infographic. (more…)

As you may have been aware on the 21st April 2015 Google released their mobile friendly ranking algorithm. The algorithm was designed to improve the organic rankings of sites which are mobile friendly within Google’s mobile search results. It was estimated the full impact of the algorithm would take around a week or so to influence organic mobile site rankings. (more…)