Conversion Rate is the percentage of traffic which your site converts into sales for eCommerce and enquiries for non-eCommerce sites. It is a key metric for judging the performance of your site as the higher your conversion rate is the more traffic arriving at your site are purchasing your products.
It makes sense to work on improving your conversion rate through Conversion Rate Optimisation (CRO) as it is hard enough in today’s online climate to bring traffic to your site, you need to make sure that the traffic you are getting has the very best chance of converting. (more…)
Having a Google My Business page is a fantastic opportunity to place your company in front of potential customers and also a great tool to help reinforce your brand to an online market. Your My Business listing not only will appear whenever any searches for your business on Google but it will also appear in the Google Map listings when somebody searches in your area. (more…)
Having customers leave reviews on Google is an excellent way to show your the high level of service your business provides and can help separate you from your competition. Google displays your average review score alongside your listings on their search engine so it can be a great way to encourage browsers to click on your listing.
You can also use this review system to show how well you handle customer complaints as it allows you to respond to all reviews left on your page. Every review left should be viewed as an opportunity to demonstrate the amazing customer service your business provides. (more…)