Whilst the SEO and online marketing world was busy worrying about the possible repercussions of Panda 3.3, updates to privacy policies and the EU Cookie saga, Google very quietly rolled out the Venice update. It did, at first glance, appear innocuous, but the fact that Google named it should have been a hint that it would be just a little more far-reaching.
Everyone knows that a Shopping Cart Software is a fundamental part of every e-commerce website. But how many know about the huge functionality that is now available? A Shopping Cart is no longer just a trolley. It can be the front end of a complete e-commerce platform and an essential SEO and Marketing tool as well!