Internal Linking Structures;  Most business owners and marketers understand the important of unique content and link building when it comes to search engine optimisation (SEO). However, the importance of internal linking structure is still a lesser known but vital ingredient in a successful SEO strategy and improving the visibility of your website. A huge investment of time and finances is spent on external link building exercises, to encourage search engines like Google, Bing and Yahoo to place your site high on the search results. However, in the competitive online world, a big difference to SERPs can also be made through developing the internal structure of your website. Looking at page depth is very important.
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A shop can have the most elegant premises and an enticing window but if it is placed somewhere with scarce passing trade, it will struggle to become a profitable business. Likewise, you can have the most beautiful and user friendly website with great products and services on offer but if the website struggles to get visitors, it can really hit your bottom line. Paid search can help to drive visitors to your website but you will be paying Google for every click through that your website receives. There is also evidence that internet users have developed an ‘ad blindness’ to the paid search advertising and skip straight to the organic search results.

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