‘Possum’ is the latest algorithm update launched by Google. It has flown under the radar slightly in the SEO headlines due the it being launched in the same period as the latest update to the penguin algorithm. We have everything that you need to know about this latest update and how you can protect your online presence and benefit from this update.
‘Possum’ is a large local update which has mainly affected local results and Google Map listings. There has also been some talk about the update affecting organic listings but this is just speculation and has not been confirmed by Google. (more…)
Correctly having tracking set up on your website will give you access to vital information about your visitors and how they interact with your site. Re-engineering the data from your ecommerce tracking can help to improve the performance of all aspects of your website. From finding out visitor numbers to each of your landing pages to knowing which traffic source is your most profitable. (more…)
You’re an e-commerce business owner and you have an SEO agency. You ask yourself all of the time how well are they actually doing and how should you judge and measure their success? No doubt agencies will argue as to what key metrics and performance indicators should be reported on monthly, but here’s what we report on at Integrity Search. When it comes to SEO, we’re exceptionally open and transparent about the results & ROI that we deliver for our clients. With these monthly interactive SEO reports; there’s simply no place for us to hide. (more…)
Conversion Rate is the percentage of traffic which your site converts into sales for eCommerce and enquiries for non-eCommerce sites. It is a key metric for judging the performance of your site as the higher your conversion rate is the more traffic arriving at your site are purchasing your products.
It makes sense to work on improving your conversion rate through Conversion Rate Optimisation (CRO) as it is hard enough in today’s online climate to bring traffic to your site, you need to make sure that the traffic you are getting has the very best chance of converting. (more…)