The growth of social media in today’s day and age is quite simply outstanding and it comes as no surprise that ecommerce is growing faster than the traditional retail sector with absolutely no signs of slowing down. Social media strategies are therefore becoming an integral part of successful digital marketing initiatives for online businesses.
With this in mind, we’ve put together 10 reasons why your ecommerce business needs to start putting together a social media marketing strategy ASAP. You can bet your bottom dollar that your competitors are already doing it.
#1 – UK Ecommerce Market Set To Rise Dramatically
UK retail ecommerce sales are set to hit an incredible £60 billion during 2015 and this is expected to reach £86.96 billion by 2019.
#2 – The Majority Of The UK’s Population Have An Active Social Media Account
59% of the UK population have an active social media account with Facebook being the top active social network platform at 43% and with Instagram surprisingly coming last at only 8%.
#3 – Social Media Is Usage Is On The Rise
Since January 2014, there has been a 6% increase of growth in the number of active social media accounts and a 7% growth in the number of active mobile social accounts. This has resulted in the average daily use of social media by users amounting to 2h and 13m which is more than half the time that people in the UK spend on the internet in general.
#4 – Social Media Is Being Used To Discover Products
Orders coming from social media grew by 202% over 2014, making social media an effective way to bring in sales.
#5 – Social Media Marketing Generates More Business
A recent survey conducted by an online marketing tools vendor found that 89% of respondents said social media marketing generated more business.
#6 – Social Following Gain Trust Sentiment For Conversions
71% of consumers are more likely to buy from a brand they follow on social media.
#7 – Social Media Sharing Leads To Online Purchases
4 out of 10 social media users have purchased an item in-store or online after sharing it on Facebook, Twitter or Pinterest.
#8 – Pinterest, Facebook and Twitter Are The Leading Social Platforms For Conversions
A whopping 75% of social media ecommerce sales were generated from Pinterest, Facebook and Twitter.
#9 – Social Media Is Used To Research Products
39% of Facebook users like brand pages to research products.
#10 – Facebook Is The Biggest Referrer Of Social Traffic
Facebook is the biggest referrer of traffic at 63% with the majority of orders from social media coming from Facebook.
The facts above speak for themselves; if you haven’t already put together a social media strategy now is the time to start planning. For a free 15-page insight report into what your Top 4 competitors are doing…