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Womens Fashion SEO & PPC Case Study: Bows Boutiques

Background


Bow’s Boutiques are a multi-million pound turnover women’s online fashion brand with stores in both Hertfordshire & Essex. Disheartened with the level of online growth they had achieved over the last couple of years with their existing SEO & PPC Agency – Bows Boutiques approached us after learning of the fantastic results we had achieved for another well-known fashion brand ‘Pink Boutique’.


The Challenge

The challenge was to maximise revenue growth from organic and paid. Bows Boutiques had worked with a number of other agencies and had been completely unsatisfied with the results achieved.

Creativity & Implementation

A high-level ‘technical’ SEO audit identified a significant number of ‘critical’ issues with their ageing Magento installation that were preventing thousands of pages from being crawled; indexed & ranked as high as they could be. We technically aligned their platform Magento 1 platform with Google’s algorithms, quality guidelines, best practices and ranking factors as best we could to ensure each section of the site was able to be indexed, crawled and ranked as high as possible. Large fashion sites have products in multiple categories such as their parent category, new in and sale. Mix in multi-faceted navigation for colours, sizes and filters and you have a complex technical SEO problem to unravel – But, we fixed this!

Product feed optimisation and a complete restructure of an existing Google Shopping campaign was essential for us to optimise paid search performance at a product level. A new ‘bid management’ strategy enabled us to significantly increase ‘impression share’ on high performing product types on the site which now controls ‘budget wastage’ to an optimum level across all devices.

Results

Within 12 months we had helped Bows Boutiques achieve a substantial 7 figure revenue growth. The proof is in the results:

  • 144% Organic Search YOY Revenue Growth
  • 782% Paid Search YOY Revenue Growth
  • 118% Overall Site Revenue Growth

Testimonial


“Working with Kristin and the Integrity Search Team has already elevated our success across all channels within such a short period of time. We are confident the growth will only continue to excel and are very happy to be trusting our business to such a professional and hands on company!”.

Ozay Osman – Director


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