‘Possum’ is the latest algorithm update launched by Google. It has flown under the radar slightly in the SEO headlines due the it being launched in the same period as the latest update to the penguin algorithm. We have everything that you need to know about this latest update and how you can protect your online presence and benefit from this update.
‘Possum’ is a large local update which has mainly affected local results and Google Map listings. There has also been some talk about the update affecting organic listings but this is just speculation and has not been confirmed by Google. (more…)
Having a Google My Business page is a fantastic opportunity to place your company in front of potential customers and also a great tool to help reinforce your brand to an online market. Your My Business listing not only will appear whenever any searches for your business on Google but it will also appear in the Google Map listings when somebody searches in your area. (more…)
Having customers leave reviews on Google is an excellent way to show your the high level of service your business provides and can help separate you from your competition. Google displays your average review score alongside your listings on their search engine so it can be a great way to encourage browsers to click on your listing.
You can also use this review system to show how well you handle customer complaints as it allows you to respond to all reviews left on your page. Every review left should be viewed as an opportunity to demonstrate the amazing customer service your business provides. (more…)