The growth of social media in today’s day and age is quite simply outstanding and it comes as no surprise that ecommerce is growing faster than the traditional retail sector with absolutely no signs of slowing down. Social media strategies are therefore becoming an integral part of successful digital marketing initiatives for online businesses.

With this in mind, we’ve put together 10 reasons why your ecommerce business needs to start putting together a social media marketing strategy ASAP. You can bet your bottom dollar that your competitors are already doing it. (more…)

In order to increase the exposure of your ecommerce websites pages in the Search Engine Results Pages [SERPs] and to give them the best chance of ranking as high as possible; your website must meet Google’s Quality Guidelines in terms of technical, design and content.

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A new report from ZenithOptimedia has revealed that advertising on mobile platforms is helping to fuel growth in digital marketing, with spending growing six times faster than traditional desktop PPC campaigns and site ads.

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Webmasters operating e-commerce sites in the UK will see a spike in conversion rates over the next two months in the run-up to Christmas, according to a new report published by IMRG.

Analysts believe that e-commerce conversions could hit five per cent over the course of November and December, as more Brits use the web to browse for the products they want to buy this festive season.
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We live in an increasing digital world with the differences between the offline and online world becoming blurred, which explains the massively expanding M-commerce. The number of smart phones on the planet passed one billion last year, that’s one for every 7 people on the planet. It is estimated that there will be two billion by 2015!

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