Conversion Rate is the percentage of traffic which your site converts into sales for eCommerce and enquiries for non-eCommerce sites. It is a key metric for judging the performance of your site as the higher your conversion rate is the more traffic arriving at your site are purchasing your products.

It makes sense to work on improving your conversion rate through Conversion Rate Optimisation (CRO) as it is hard enough in today‚Äôs online climate to bring traffic to your site, you need to make sure that the traffic you are getting has the very best chance of converting. (more…)

A recent report from Econsultancy has argued that webmasters considering conversion rate optimisation (CRO), are increasingly being polarised between a pair of strategies which, on the surface, appear to be mutually exclusive.