Building a comprehensive portfolio of high quality backlinks is a key element of every SEO strategy, but the importance of also establishing a strong internal linking structure should not be overlooked. As an essential component of every thoroughly optimised website, internal linking helps demonstrate the authority of a website in its field, and also assists with the successful delivery of a solid user experience. (more…)

As Google continues its crusade in ridding the internet of unnatural spam links, it is becoming increasingly more difficult to both maintain and improve a sites link profile without risking a dreaded Google penalty. Now the first thing to remember is that having a link penalty on your site is not the end of the world. Many sites have reported at least a ‘partial recovery’ following a link penalty with many sites also reporting a ‘full recovery’ after having a manual penalty lifted by Google.

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Google changes and updates its quality guidelines on a regular basis so that it is always one step ahead of the mass of web spammers that plague the internet. The latest link building methodology to come into question is guest posting. Guest posting is when you write a piece of content and publish it on another website with a link placed back to your site. On high quality sites this is still a very good link building method but the majority of this methodology has now became very low quality and spammy which has led to many of the industry guru’s to question and advise against using guest posting as a link building strategy. You now need to ask the question “Is my marketing company using guest posting and guest blogging as a link building strategy?”

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With Google’s pending major algorithm update which is about to heavily penalise sites that have used ‘guest blogging’ and ‘guest posting’ stuffed with keyword and brand anchor text as a primary source of link acquisition on low value domain authority websites – there is an urgent need to change your link building strategy to one which acquires links naturally by producing brilliant content that other websites find so useful to their own readership and target audience that they’ll link to it naturally. Google has always advised on this kind of link building.  In their own words;

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More and more websites are receiving the dreaded ‘detection of unnatural links’ from Google via their Webmaster Tools account. Not to be confused with the ‘Penguin’ update these are manual link penalty notifications given out by Google which means that an employee of Google has physically sat and analysed your back links and deemed them to be inappropriate. Notifications look like this:

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