While prestige, rich brand heritage, entertainment, and instant gratification have all had their time at the forefront of marketing strategies, empathy is the latest approach to be utilised in the creation of meaningful and valuable content which opens discussions and creates connections with audiences. (more…)

Successful search engine optimisation strategies incorporate more than measured link building and accurate identification of high volume keywords. An immensely powerful and valuable process, in addition to contributing to the establishment of a strong brand and boosting key metrics in both the short and long term, SEO also encourages continual revision and improvement of the user experience. (more…)

Building a comprehensive portfolio of high quality backlinks is a key element of every SEO strategy, but the importance of also establishing a strong internal linking structure should not be overlooked. As an essential component of every thoroughly optimised website, internal linking helps demonstrate the authority of a website in its field, and also assists with the successful delivery of a solid user experience. (more…)

Machine learning is an aspect of artificial intelligence specifically focused on the algorithms that provide computers with the ability to perform increasingly complex tasks. It isn’t a particularly new technology and is already being used by Google in several key areas, including serving related articles within Google News and helping Gmail to maintain its ability to accurately detect more than 99% of all spam emails. (more…)

Correctly having tracking set up on your website will give you access to vital information about your visitors and how they interact with your site. Re-engineering the data from your ecommerce tracking can help to improve the performance of all aspects of your website. From finding out visitor numbers to each of your landing pages to knowing which traffic source is your most profitable. (more…)