Digital Marketing For Cosmetic Surgery Case Study & Success Story. Elanic is a modern cosmetic surgery in heart of Glasgow city center offering procedures across Scotland & London ran by owner, Medical Director and Consultant Plastic Surgeon ‘Vivek Sivarajan’ (Mb ChB MRCS MD FRCS). Elanic specialises in cosmetic surgery, breast reconstruction, skin cancer and laser surgery and was previously an NHS Plastic Surgeon, before leaving the NHS a few years ago to start the Elanic Clinic. Vivek has numerous research publications and presentations, a research degree, is a published author and is an Honorary Senior Lecturer at the University of Glasgow and is on the GMC Specialist Register as a Plastic Surgeon. The business currently has around 30 staff.