Lead To Consultation %

Consultation To Procedure Rate %

Monthly Revenue ROI %

The Situation

Digital Marketing For Cosmetic Surgery Case Study & Success Story.  Elanic is a modern cosmetic surgery in heart of Glasgow city center offering procedures across Scotland & London ran by owner, Medical Director and Consultant Plastic Surgeon ‘Vivek Sivarajan’ (Mb ChB MRCS MD FRCS).  Elanic specialises in cosmetic surgery, breast reconstruction, skin cancer and laser surgery and was previously an NHS Plastic Surgeon, before leaving the NHS a few years ago to start the Elanic Clinic. Vivek has numerous research publications and presentations, a research degree, is a published author and is an Honorary Senior Lecturer at the University of Glasgow and is on the GMC Specialist Register as a Plastic Surgeon. The business currently has around 30 staff.


The Challenge

We have worked with Elanic Cosmetic Surgey since 2010. Until the opening of the surgery in 2013; we managed a just local search marketing campaign; generating ‘breast implant’ leads from across the Glasgow area when Vivek was working privately out of the NHS hospitals nearby.  When Vivek took the decision to leave the NHS and set up his own surgery – we were challenged with designing and executing a digital marketing strategy that would deliver consistent year on year growth for his new brand and business venture.

With a proven track record of delivering significant ROI for Vivek over the years, we were given ‘carte blanche’ to invest in whatever channels were necessary in order to help the business grow and profit from search and social in the quickest time possible.

Interactive Content Marketing Quiz to attract high quality links.

Elanic BCIQ

Creativity & Implementation

We constantly re-engineer and align Elanic’s website in line with Google’s quality guidelines (technical, design, content & links), algorithms and known ranking factors. We profitably generate leads for the business in the locations that they target and the procedures that they promote via a complex ‘integrated’ digital marketing campaign that maximises all profitable channels for conversions including organic search; paid search and social media.

Their campaign constantly evolves on a month to month basis. With expert data driven analysis of their advanced conversion tracking trough bespoke dashboards in Google Analytics and extremely detailed in-house ‘off-line’ conversion tracking managed by ourselves – we have been able to consistently deliver an extremely profitable digital marketing campaign that produces significant ROI & profitability growth year on year.

The closeness of our working relationship allows us to meticulously manage a campaign based on the most detailed information level possible in terms of number of leads generated – number of leads converted to consultations and – number of consultations converted to procedures.

Example of our client’s infograhic featured in The Telegraph.

Unmasking Cancer

(as featured in The Telegraph)

Results Achieved

Lead To Consultation Rate = 42%

Consultation Rate to Procedure Rate = 55%

Monthly Revenue ROI = 689%

Client Testimoninal

“We have been with Integrity for nearly 7 years now and they have consistently shown year on year growth of our website. When we decided to overhaul the website, Integrity oversaw this and ensured that Google position only fell temporarily and quickly exceeded expectations. We have subsequently seen a doubling in sales revenue over the past 12 months with the majority of clients engaging with our website”

Vivek Sivarajan – Consultant Plastic Surgeon

digital marketing for cosmetic surgery

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