Google AdWords Grants For Non-Profit Organisations;
Digital Marketing That Makes A Real Difference
What is Google Ad Grants?
Google Ad grants is a monthly ’in-kind’ budget ($10,000 – $40,000) given free of charge, to eligible ‘non-profit’ organisations to help change the world. These grants help ‘charitable’ and ‘non-profit’ organisations increase worldwide exposure of their cause on Google with the aim of recruiting more volunteers and receiving more charitable donations.
What are the restrictions?
Google do have a few restrictions so setting up a campaign can be tricky. These include; 1 – your ads must be text based only (no videos or images are allowed). 2 – Ads can only appear in the search results pages (SERPs) . 3 – your maximum cost per click for any given keyword must not exceed $2 per click. 4 – you will receive $10,000 (up to $40,000 for Grantspro participants) of ‘in-kind’ of advertising per month.
These grants help significantly increase the amount of targeted traffic to your organisations website helping you significantly increase the exposure of your cause. This is a fantastic ‘in-kind’ gift from Google that should be taken full advantage of. Here at Integrity Search; we have a specialist team that has a vast amount of experience in managing these budgets for many types of charities.