The first thing we did was to analyse and audit Pixa Prints site. Our free technical SEO audits give us a very detailed and accurate account of where a site sits in relation to Google’s quality guidelines (technical; design and content). Ultimately we’re assessing a site against all of Google’s algorithms and are identifying opportunities where we can improve optimisation – both on and off site. We’re analysing the competition to what level of work is required to compete on the first pages and are developing a strategic road map to achieve online marketing objectives.
We executed an SEO strategy that aligned their website as best and as quickly as we could with Google’s technical, design and content guidelines; fixing all issues that lead to every single page of their website being crawled and indexed on all mobiles; tablets, devices and desktops. As all sites do (unbeknown to Pixa Prints) they had picked up lots of unnatural links that would damage our ability to achieve the best possible rankings in the search engines when we started to build their domain authority so their link profile need cleaning as soon as possible.
A content and social media marketing strategy was designed to attract links from some of the world’s biggest websites (with the highest domain authorities) whilst gaining mass social media exposure and brand awareness. Anyone can build a social media following but building a targeted audience that engages and converts profitably. We personified their target market and produced brilliantly unique content (visual and written) that naturally attracted scores of high quality links from industry relevant websites that help boost domain authority quickly.
Using social media platforms: we partnered with industry leading blogs running a completion to build up a mass social following in just days.