Bows Boutiques SEO & PPC Case Study

/Bows Boutiques SEO & PPC Case Study
Bows Boutiques SEO & PPC Case Study2018-01-02T11:22:44+00:00

Project Description

The Situation

Bow’s Boutiques are a multi-million pound turnover women’s online fashion brand with stores in both Hertfordshire & Essex. Disheartened with the level of online growth they had achieved over the last couple of years with their existing SEO & PPC Agency – Bows Boutiques approached us after learning of the fantastic results we had achieved for another well-known fashion brand ‘Pink Boutique’.

The Challenge

The challenge was to achieve significant growth in ‘organic’ and ‘paid’ search channels which were already performing exceptionally well with substantial six-figure monthly turnovers.

Creativity & Implementation

A high-level ‘technical’ SEO audit identified a significant number of ‘critical’ issues with their ageing Magento installation that were preventing thousands of pages from being crawled; indexed & ranked as high as they could be. We have aligned their platform with Google’s algorithms and quality guidelines as best we can and are still optimising every page of their site against Google’s 200+ known raking factors. Product feed optimisation and a complete restructure of an existing Google Shopping campaign has allowed us to optimise performance at a product level. A new ‘bid management’ strategy has enabled us to significantly increase ‘impression share’ on high performing sections of the site which now controls ‘budget wastage’ to an optimum level across all devices.

Results

With still lots more work to do – we’re delighted with the outputs of our efforts so far. We started working with Bows Boutiques in July 2017 and by the end of September 2017 we had achieved the following:

0%
Organic Search YOY Revenue Growth
0%
Paid Search YOY Revenue Growth
0%
Overall Site Revenue Growth

Working with Kristin and the Integrity Search Team has already elevated our success across all channels within such a short period of time. We are confident the growth will only continue to excel and are very happy to be trusting our business to such a professional and hands on company!”.

OZAY OSMAN, Director
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