Best Shopify Theme For Fashion, Clothing & SEO
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The Best Shopify Theme For Fashion, Clothing, SEO & Why

We’ve been re-engineering Shopify themes for fashion to help them perform better in the search engines for the last few years. We got tired of unraveling other people’s technical mess that hindered SEO so we embarked upon a journey to build the best SEO performing Shopify themes for clothing & fashion in the world.

We’ve been helping retailers maximise revenue from search since 2010 so we understand exactly what a fashion retailer needs to manage and grow a successful online store. As an award winning SEO agency, we know how to get ecommerce stores ranking in the search engines. A perfect match.

Best Shopify Theme For Fashion, Clothing & SEO
Integrity Commerce Fashion Theme


Fashion retailers typically have large inventories with complex product page filtering requirements. We’ve engineered a Shopify theme that allows retailers to create up to eight sidebar filters without causing any kind of content duplication issues. We have made this technically advanced, premium theme for fashion available at an extremely affordable price. It’s called Integrity Commerce® Theme: Fashion. No frills, no gimmicks just an ‘off the shelf’ ‘enterprise level’ solution for retail that will allow you to compete with the very best of ecommerce fashion sites out there on the internet.

Here are the top features of our Shopify fashion theme that makes it head and shoulders above the rest when it comes to performance in the search engines. With all of the key features and functionality that you’ll need built into the same as standard [saving you $1000’s each year on SEO tools from the app store], plus free lifetime upgrades,  you’ll never need to buy another theme again.

Featured Transitional Slider

Promote your brand, products or seasonal collections with our customizable featured slider with transitional settings and multi-choice typography overlays [good for SEO] and multiple CTA button style choices.

Top Header Customizer

Highly customisable top header and navigational layout settings to create unlimited different top header styles.

Shopify fashion theme
Top Header Customizer

Most themes won’t allow you to do this but we have created perhaps the most customisable theme ever to cater for all kinds of styles and design in just one advanced theme.

Customisable Header Section

Fully customizable navigation menu settings. Create multiple styles, layouts and configurations. Our theme allows you to combine multiple navigation menu types.

Mega menus with images

Create stylish mega menus with imagery to promote your brands, collections and product types. Place an image in one or two different sections of the mega menu.

Best Shopify Theme For Fashion Mega Menu
Mega Menu

Dropdown Menu Option

Create standard drop down menus for your header section. These menus can sit alongside mega menus or they can stand alone on the navigation menu,

Banner Grid Sections

Create unlimited homepage layouts with highly customizable banner grid blocks with customisable fonts and typography settings as well as choosing from three different styles of CTA buttons; original, alternative or underlined.

Shopify Theme Fashion
Banner Grid Block

Again, the highly customisable text overlays are perfect for SEO and internal linking. Pixel height and widths can be controlled as well as the column widths so your grid layout designs are literally endless for block or masonry wire-frame layouts.

USP Icons

Convey your store’s unique selling points with configurable service icons. Choose from the full range of Font Awesome Pro icon set to communicate your brand message. Three different size settings to choose from so there is no need for CSS skills

Featured Products Grid

Promote any number of products anywhere on the homepage with our featured products grids. Change the numbers or create multiple rows of products by creating a custom ‘featured products’ collection and then by link to it from the homepage. Create as many products as you like.

Best Shopify Theme For Fashion:  Products Grid
Products Grid

Blog Post Grid

The blog post feature grid allows you to promote your blog’s content to help drive more content to your blog which will help your SEO. Choose how many blog posts you’d like to display and which content.

Best Shopify Theme For Fashion:  Blog Post Grid
Blog Post Grid

Newsletter Integration

Choose either a full width newsletter call to action or a smaller version for the footer section and customize all content within it to help build your stores list to help with promotional and marketing strategies.

Custom Footer Menus

Providing shoppers with as much information about your store as possible is essential for improving conversions which is why we’ve built a customizable footer section so that you can create extremely useful links to style guide, delivery information, terms and conditions, returns policy, login, register, track my orders etc.

Best Shopify Theme For Fashion:  Footer Columns
Footer Columns

Choose the number or columns you wish to display and the number of pages you wish to link to by creating custom menus.

Choose the number or columns you wish to display and the number of pages you wish to link to by creating custom menus.

Collection Page SEO Content Section

Most theme developers don’t include a section for content on a collection page, crazy!

Collection Page SEO Content Section

It’s essential for ‘on-page’ optimisation and helping your store’s collection pages to rank in the search engines to help drive more traffic and sales.

Product Filters

Fashion stores need lots of filters. Our standard product filters allow you to create up to 8 product filters to appear in the sidebar. With clothing, you’d typically expect to see filters by brand, product type, color, size, price and material etc. so we’ve created the ability to add them as standard.

Integrity Commerce Clothing Fashion Theme Product Filters
Optimised Product Filters

We’ve also ensured that these product filter pages ‘canonical’ back to the root collection, eliminating duplicate content and metadata penalties from Google.

AAP® SEO Product Filters

If you’re serious about supercharging your organic performance and revenue then you must seriously consider upgrading to AAP® SEO Product Filters.  This technology for Shopify is the first of kind anywhere in the world. It allows you to create 1000’s and 1000’s of additional product filter pages that are optimised and will rank in the search engines. Click the following link to learn more about AAP® SEO Product Filters.  

Sort by Filters

Sort by filters allow shoppers to filter collection page products by:

  • Featured
  • Price: Low to High
  • Price: High to Low
  • A to Z
  • Z to A
  • Oldest to Newest
  • Newest to Oldest

These are ideal for user experience and help shoppers find whatever type of specific product they are looking for and at what price.

Product Hover States

Our product hover states are great for user experience and conversions. They quickly allow users to click either ‘view’ or ‘add to cart’ with a simple click of the mouse on hover.

Product Hover State

A notification pop-up informs users that the item has been added to the cart.

Customizable Product Tabs

Displaying the right information at the right time to shoppers at various stages of the purchasing cycle is crucial for maximising conversions. Our customizable product tabs are perfect for doing just that. Product Description and Product Reviews tabs are hard coded and then there’s the ability to add other ‘sitewide’ product tabs for things like delivery information and sized guides.

Integrated Product Reviews

We have included Shopify’s free product reviews app in the theme which means that all you need to do to add Shopify’s free product review app and this feature will work on your store, eliminating the need for editing and updating theme file code.

Item In/Out of Stock Indicator

When a product is either in or out of stock, this field on the product page will automatically update informing the shopper if the product is available or not.

Fashion Theme Product Page
Product Page

Customisable USP Text

Our customisable USP text allows you to edit text on every product page to help improve conversions. These messages on the product pages above the fold could be messages like:

  • Free Worldwide Delivery
  • Order Before 2pm for Next Day Dispatch
  • Up to 20% OFF use 20OFF at Checkout

Whatever the message, you can change it to suit your business model.

Related Products

Similar or related products will appear at the bottom of each product page to help with cross-selling and upselling.  

Integrated Social Sharing Icons

No additional coding required. Allow shoppers to share your products on their social media accounts with the click of a mouse.  No need for expensive, heavy duty 3rd party social sharing apps that slow your site down.


If you want to attract links to your store, you need to publish great content. This is essential for improving your organic rankings.

Fashion Theme Blog Page

We’ve styled the blog landing pages with a modern, crisp layout that suits fashion and clothing. Again, social sharing comes integrated with the theme and there’s even a customizable sidebar that allows you to configure which posts, menus or links you wish to appear.

Mobile-First Design

Fast loading, mobile-first & responsive designs engineered for the best possible UX on all devices.

Valid HTML5 Markup

We use the most up-to-date HTML5 markup to ensure full compatibility across all modern browsers and devices.

Optimised JavaScript Code

Streamlined and optimised JavaScript code so unnecessary, heavy duty assets don’t slow your page load speed down.

Cutting Edge CSS

This theme uses the latest cutting edge technology built around the Twitter Bootstrap framework for dynamic, creative & optimised page layouts.

Fully Compressed Assets

We compress and minify all JavaScript and CSS files used in the theme to aim for page load speed under 1 second.

Optimised Canonical Programming

Our unique canonical programming completely eliminates site-wide duplication issues.

Structured Data Markup

Enhance your appearance and improve click through rates in the search engines with built in Structured Data Markup.

Open Graph Markup

Optimise content promotion outreach potential across social networks with built in Open Graph Markup.

Lifetime Free Upgrades

If you buy this theme, you’ll be entitled to a lifetime of free theme version upgrades. As we improve the features and functionality of theme, we’ll send you the latest version so you can keep your store up to date and ahead of the competition.


As you can see from the features and functionality above as well as the advanced SEO features included as standard, it will be hard to find another Shopify theme on the internet that would compete.  With a lifetime of free theme version upgrades, there really is no need to shop elsewhere and this is why we think that this really is, the best Shopify theme for fashion and clothing on the market.


Published by Kristin Atkinson

Multi-award winning owner, founder and Managing Director of Integrity Search & Integrity Commerce®.

8 comments on “The Best Shopify Theme For Fashion, Clothing, SEO & Why

  1. Hi Bart. There is a free ‘add on’ app you can use with Shopify’s free review app which allows you to automate the collection of reviews with reminders. It’s called Stamped.io Reviews & UGCs. Hope this helps.

  2. Hi Bart,

    Thanks for your comment!

    It really depends on the app. Usually there’s just a code snippet you need to add to the theme.

    Content can be added to product pages in several places – The main product description, or the product tabs.

    For more information, take a look through the theme docs here – https://support.integritycommerce.com/


  3. Hi,
    It looks like a great theme, and feels very smooth! I have 2 questions: how hard or easy is it to use other review apps. (Shopify’s free review app does not send reminder emails asking for a review.) And secondly, can other info be added on the product page, other than in the tabs?
    Many thanks

  4. It will launch at £249 thanks. The demo store will be going live in the next few working days. We’ll email you when it goes live. Thank you.

  5. How much will it cost please? This looks ideal for fashion retailing. I’ll send you an email thanks!

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