• Website Migration Service for E-commerce

Minimise the risk of losing Rankings, Traffic & Conversions with a website migration project managed by search engine technical experts.


Protect Your Rankings, Traffic & Conversions!!

Website Migration Service For E-commerce.  Migrating a website from one domain or from one platform to another is an extremely difficult and highly technical process.  Unfortunately most web design agencies are not search engine experts.  They are usually satisfied with delivering you the functionality that you have asked for.  What they’ll not take accountability for is your sites performance in the search engines nor it’s sales revenue or conversions.  We do.

Over time; your site will have built up a certain level of ‘authority’ with Google which is why your site appears where it does in the search engines and why it generates the traffic that does in order to convert. Our job is to protect that as much as possible and minimise the risk migrating your site from one to another.

Protecting your existing levels of rankings, traffic and conversions is essential for minimising the loss of revenue during any migration process. We’ve heard too many horror stories in the past of web companies shirking their responsibilities of ensuring a site doesn’t lose rankings, traffic or conversions.  We’ve even heard of court cases of such instances for severe loss of revenue.

Check the ‘small print’ of your web contract – does it mention the loss of rankings, traffic or conversions in the proposal you signed?

With years of experience of working with Google at an advanced technical level; we have streamlined a methodology and process that will minimise both the risk and the impact of any kind of web migration.

Audit & Diagnostics

We'll analyse the development url of your new site in great detail and will advise and report on anything we believe to be a cause for concern during the migration process from old to new. We will provide a list of questions for your developers.

Hierarchical Structure Design

We will assess your new site structure against your old one to ensure that old traffic generating pages are not lost or that new pages will cause conflicts or Google penalties.

Page & Domain Authority Transfer

Since your domain was registered; your site has building up an 'authority' with Google which is why your current site is ranking where it is: Losing this ‘authority’ would have a catastrophic effect on your rankings and traffic. We will minimise the loss throughout the whole of the site.

URL Structure Optimisation

Changing the url structure of your site is a major issue and will undoubtedly cause some loss of rankings, traffic and conversions for a period of time. Our job will be to minimise this time as much as possible by advising and consulting on the new url structure of the site for optimum performance in the search engines.

Technical Optimisation Code Transfer

We will ensure that all technical code that is in your existing site is transferred to the new one. This will ensure that there are no sudden drops in traffic and loss of rankings due to code being missed in the transfer.

Priority Content

Analysing the existing and new site structure will determine any content that will be lost that will have a negative impact on your current rankings in the search engines. A reduction in ‘on-site’ content could harm your standing with Google. Every page of the new site will need to be analysed and dealt with accordingly.

Pre-Launch Analysis

We’ll perform a detailed 'pre-launch' analysis against everything that we have advised and consulted on ensuring a seamless migration process between the old and the new.

Post Launch Monitoring

After checking that the migration process has completed successfully; we'll analyse and monitor your website's performance (rankings, traffic & conversions) post migration for a period of 2 months post migration with sophisticated reporting.

Digital Marketing for Small Business Service

We’ve worked with Integrity for over two years now and highly recommend them, responsible for delivering SEO, PPC management and social media marketing for Ambient HVAC, we wouldn’t go elsewhere. After spending significant time and investment with other companies over the years for little return, we’re now getting very pleasing results and ROI, thanks to Integrity.”

Louise Burke – Director Ambient HVAC


Tel: (North East) 01642 927 769  (London) 0207 871 9907

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