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Website Migration Service

Ecommerce Web Migration Service


Migrating a website from one domain or from one platform to another is an extremely difficult and highly technical process.  Our web migration process service is an insurance policy to help to protect your rankings, traffic and revenue.


Over time, your site will have built up a certain level of ‘authority’ with Google which is why your site appears where it does in the search engines and why it generates the traffic that it does. Our job is to protect that ‘equity;’ as much as possible to reduce the loss of rankings, traffic and ultimately conversions. The slightest change to your ecommerce store can have such a big impact on how it performs in the search engines.

What is the ecommerce website migration process?

With years of experience in technically re-engineering the world’s most commonly used platforms, we have streamlined a web migration process that will minimise the risk of any type of migration project.

Step 1 – AUDIT & DIAGNOSTICS

We’ll analyse the development URL of your new site in great detail and will advise and report on anything we believe to be a cause for concern during the migration process from old to new. We will provide a list of questions for your developers.

Step 2 – HIERARCHICAL STRUCTURE DESIGN

We will assess your new site structure against your old one to ensure that old traffic generating pages are not lost or that new pages will cause conflicts or Google penalties.

Step 3 – PAGE & DOMAIN AUTHORITY TRANSFER

Since your domain was first registered, it has building up an ‘authority’ with Google which is why your current site is ranking where it is. Losing this ‘authority’ would have a catastrophic effect on your rankings, traffic and conversions. We will minimise the loss throughout the whole site.

Step 4 – URL STRUCTURE OPTIMISATION

Changing the navigational structure of your site is a major issue and will undoubtedly cause some loss performance for a period of time. Our job will be to minimise this time as much as possible by advising and consulting on the move to the new URL structure for a seamless transition.

Step 5 – TECHNICAL OPTIMISATION CODE TRANSFER

We will ensure that all technical code that is in your existing site is transferred to the new one. This will ensure that there are no sudden drops in traffic and loss of rankings due to code being missed in the transfer.

Step 6 – PRIORITY CONTENT

Analysing the existing and new site structure will determine any content that will be lost that will have a negative impact on your current rankings in the search engines. A reduction in ‘on-site’ content could harm your standings with Google. Every page of the new site will need to be analysed and dealt with accordingly.7

Step 7 – PRE-LAUNCH ANALYSIS

We’ll perform a detailed ‘pre-launch’ analysis against everything that we have advised and consulted on ensuring a seamless migration process between the old and the new.

Step 8 – POST LAUNCH MONITORING

After checking that the migration process has completed successfully, we’ll analyse and monitor your website’s performance (rankings, traffic & conversions) post migration for a period of 2 months post migration with sophisticated reporting.


If you would like some advice on how we could help migrate your ecommerce platform from one to another;please kindly fill in the from below.


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